Visual Identity and Branding
The idea is to build Remittance Linker as a sub-brand of FISPAN, which requires similar color tones and styles. However, making Remittance Linker to be less serious, but more active and friendly compare to FISPAN branding.
There are 3 key messages that Linker logo should communicate:
Primary colors and gradient colors for the App Logo are brighter than FISPAN branding. In order to match all other FISPAN products, I use Work Sans as the primary typography.
The product webpage is responsive for both laptop and mobile screens. Pages include landing page, about us page, support page, and after disconnect page (when users disconnect with Remittance Linker, they will be redirected to this page and asked for a short survey).
This short video consists product screen recording and vector elements, it communicates simple and easy to understand content about Remittance Linker within a short amount of time.