IGG Canada - Lords Mobile UA Game Video

Worked closely with the art team, marketing team, and producer to create User Acquisition content. My responsiblities including designed formations, camera positions/movements, and storylines. Also, created Lords Mobile game videos by using IGG customized Unity program. The achievement is one of the UA game videos I made was ranked top 3 within all IGG teams (US, Canada, Fuzhou) based on the click rate.

Client:

IGG Canada

Release Date:

January 2020

My Role:

Cinematic Designer

See Project Demo

Ideation, sketch, and key points

- Ideation

When people see the UA game videos, they usually want to skip and get rid of if they don't like that type of game and the way of content presents. However, as a cinematic designer, my job is to make sure the storyline is clear, engaging, and interesting within a super short amount of time, so people will be interested in the video content even the game itself when they first see it.

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For Lords Mobile, its a strategy mobile game that brings you to the fantasy world when the true Emperor has fallen. We need a real hero, a true Lord who can unite the Kingdoms. Recruit heroes from various backgrounds, from dwarves and mermaids to dark elves and steampunk robots, and assemble your army in this magical world! Fight and conquer to establish your empire!

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- Target Audiences

Strategy game lovers, mostly male players, fantasy/ ancient emperor lovers.

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- Key points

Using formations to make strategic attacks with limited units, based on different situations, use proper formations to counter enemy armies.
Engaging and immersive battle through camera movement and FX.
Storyline needs to be unexpected, like the easy victory in front of the castle (first battle), being trapped inside of the castle (second battle), and final battle with the rest of units that smashing enemies.
Making andiences feel exciting and tense base on the situations of different battles.

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- Achievement

This Lords Mobile UA video was ranked monthly top 3 User Acquisition videos within all IGG teams (US, Canada, China) base on user click rate on Jan, 2020.

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