This project is a 2D animation for a Chinese technology company - Beijing Waneasy Technology, CO., LTD. It demonstrates how the collaborative radar system works in both parties, including field engineers, radar experts, manufacturers, and organizations. The team has: Wentao Wu - Animator/Storyboard, Johnson (me) - project/product manager/storyboard, and Yuki Chen - Character Design.
The client requires the animation to be intuitive, straightforward, and clear for telling the whole process of the collaborative radar system. The target audiences are not only engineers but also for senior executives, so the information should not be too technical and hard to understand for those people who doesn't have expertise in engineering. Beside that, the story should be told in an informative and interesting way without losing key elements.
Key Elements & Art
- Art Style
We decided to go with the vector illustration style because of the simplicity, it also maximizes the information delivery while the minimized graphics can tell the story fluently.
